Porsche developed a customized electric sports car just for Jennie, a member of K-pop girl group Blackpink.
The Taycan 4S Cross Turismo for Jennie Ruby Jane is Porsche’s first Sonderwunsch project in Korea. The Sonderwunsch project is Porsche’s exclusive personalization program. The German term sonderwunsch translates to “special request.”
The one-off car was built based on Jennie’s inspirations, dreams, ideas and lifestyle, Porsche Korea said.
“It was an exciting experience, working on Porsche Korea’s first Sonderwunsch project with Jennie from Blackpink, an influential global icon representing the young female creative leaders and Generation Z in Korea,” Porsche Korea CEO Holger Gerrmann said during a press event held in Sinsa-dong, southern Seoul, on Wednesday.
Painted metallic black, personalized features of the car include Porsche’s Meissen blue, the special blue color representative of the brand, in the exterior and interior, and the cloud logo created by Jennie herself.
The cloud logos are found on the b-pillars and the headrests, with the Jennie Ruby Jane lettering on the front door entry guards and her nickname NiNi on the rear doors.
The interior has a combination of black, crayon gray and Meissen blue colors, where only the seats and the top part of the dashboard are in crayon.
“Jennie had very specific images of her dream Porsche,” said Alexander Fabig, head of Individualization and Classic at Porsche.
“In this case, we were also faced with interesting challenges that motivated us as a team to be able to make even the most creative wishes come true.”
The one-of-a-kind car is not for sale.
The new Sonderwunsch model will be exhibited at the Sonderwunsch Haus in Sinsa-dong, southern Seoul, through Oct. 26 and will also be at Blackpink’s world tour concert, which kicks off on Oct. 15 in Seoul.
The Taycan 4S Cross Turismo is a purely electric crossover utility vehicle (CUV), which was introduced to the Korean market last year.
BY CHO JUNG-WOO [cho.jungwoo1@joongang.co.kr]
