Open Bank is launching a new branding advertisement campaign.
The bank is initiating a branding promotion campaign in the first half of this year under the theme of ‘A bank that’s open to me’. The new branding advertisements feature the image of a bank that supports the spirit of challenge and the possibilities of everyone who faces difficulties and overcomes them.
Open Bank aims to strengthen its image as a customer-friendly and positive force in the community to attract more customers. The bank emphasizes that it is a bank that goes one step closer and is open to its customers.
In particular, the bank said it has incorporated a message that resonates with Korean Americans and can be shared with the community. The ads will run in Korean-language newspapers, TV broadcasts, and online media.
“We wanted to convey the message that everyone is going through a difficult time due to inflation after the COVID-19 pandemic, but we need to support each other in times like this,” said Min Kim, CEO of Open Bank.
“We hope that the Korean-American community will encourage and praise each other through our commercials,” Kim added.
BY HAEUN CHUNG, HOONSIK WOO [chung.haeun@koreadaily.com]
