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Tuesday, March 18, 2025

Lisa from Blackpink launches solo company Lloud

Lisa of girl group Blackpink announcing her new company Lloud [SCREEN CAPTURE]
Lisa of girl group Blackpink announcing her new company Lloud [SCREEN CAPTURE]

Lisa of girl group Blackpink founded her own management company named Lloud, becoming the third member of the quartet to officially kick off her solo career.

The announcement of Lloud’s establishment came on Thursday when Lisa uploaded a picture on her Instagram account.

“Introducing Lloud, a platform to showcase my vision in music and entertainment,” wrote the Blackpink rapper along with a photograph of herself with the company logo. “Join me on this exciting journey to push through new boundaries together.”

No further details were disclosed, but a mission statement on the company’s website read: “At Lloud, our passion as an artist management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We’re not just pushing boundaries; we’re redefining them, crafting chart-topping and genre-defying music. Embrace the beginning of the Lloud era with us.”

Lisa became the third Blackpink member to announce her solo career, following bandmates Jennie and Jisoo, who both began their new career chapters with members of their family.

Lisa of girl group Blackpink announcing her new company Lloud [SCREEN CAPTURE]
Lisa of girl group Blackpink announcing her new company Lloud [SCREEN CAPTURE]

Girl group Blackpink [YG ENTERTAINMENT]
Girl group Blackpink [YG ENTERTAINMENT]

 

Jennie founded her company Odd Atelier (OA) with her mother last November and announced the news on Dec. 24.

Jisoo is expected to partner with her brother, Kim Jeung-hoon, who is the CEO of the infant health food company Biomom, for her solo activities under a company named Blissoo.

Biomom began hiring production and design staff as well as managers and bodyguards, but declined to give an official comment.

YG Entertainment’s contract with Jisoo, Jennie, Rosé and Lisa of Blackpink expired in 2023. The four members elected to continue their group activities with the agency but did not re-sign for their solo pursuits.

This leaves Rosé as the only member whose next step has not been decided yet. Fans are hoping for an announcement to come on Monday, which is her birthday.

To find out more about Blackpink and its members, visit Celeb Confirmed 

BY YOON SO-YEON     [yoon.soyeon@joongang.co.kr]

The Korea Daily
The Korea Daily
Founded in 1974, The Korea Daily (미주중앙일보) is the largest Korean media outlet in the U.S., providing in-depth coverage of local, national, and international news with a strong focus on immigration, business, and the Korean-American community. While covering major cities across the U.S., including New York, Washington D.C., Atlanta, Chicago, San Diego, San Francisco, Denver, and Dallas, as well as Vancouver and Toronto, Canada, The Korea Daily primarily focuses on news in Los Angeles County and Orange County. Headquartered in Koreatown, Los Angeles, it serves as a key news source for Korean Americans in Southern California.