Korean Hotteok, sweet cinnamon-filled pancakes, have become the latest sensation at Trader Joe’s, following the popularity of Frozen Kimbap.
On October 26, ETNT reported a surge of excitement around Trader Joe’s Sweet Cinnamon Filled Korean Pancakes—Hotteok. This pre-made delight replicates the classic Korean street food staple, earning rave reviews from the store’s patrons.
According to ETNT, Reddit users, particularly from North America’s substantial community, spearheaded the Hotteok’s popularity. The Trader Joe’s Subreddit is abuzz with customers expressing their satisfaction, with comments ranging from “Wow! 10/10. I need to go back and buy more before they’re gone.” to endorsements from Korean customers.
Trader Joe’s Sweet Cinnamon Filled Korean Pancakes have been highlighted as a seasonal favorite as winter approaches. Described as developing a “marvelously toasty brown exterior and pleasantly gooey cinnamon-sugar interior” when cooked, Trader Joe’s commends the pancakes as an indulgent treat, suitable for breakfast or paired with ice cream as a snack.
Earlier in August, Trader Joe’s experienced a similar surge in popularity with the introduction of Frozen Kimbap from South Korea. This product became a quick favorite, selling out in over 560 stores across 42 states within just two weeks. Fans of the Frozen Kimbap can expect restocks to arrive in November.
BY YEJIN KIM, JUNHAN PARK [kim.yejin3@koreadaily.com]
