Korean American Joe Park has been appointed as the new Chief Digital & Technology Officer at Yum! Brands, the parent company of multiple popular restaurant brands such as Pizza Hut and KFC.
Yum! Brands announced on January 10 the promotion of Joe Park, who recently served as the Chief Digital & Technology Officer at Pizza Hut Global. In his elevated role, Park will be responsible for overseeing the company’s technology strategy, working closely with subsidiaries to enhance the digital experience for both customers and restaurant teams.
“We’re ingraining digital and technology into all aspects of our business, and Joe Park has been an exceptional partner on this journey over the past few years,” said Chris Turner, Chief Financial Officer of Yum! Brands. “Joe is an energizing and visionary leader with a proven track record of rapidly deploying modern eCommerce and data platforms.”
In line with modern trends in the fast-food industry, Yum! Brands has significantly advanced its digital transformation efforts in recent years, focusing on digitizing every aspect of its operations.
Yum! Brands has noted that its strategic goal is to own unique technology platforms, each designed to facilitate easy experiences for customers, streamline operations for restaurant teams, and provide insightful data to drive growth.
Yum! Brands is the parent company of several renowned restaurant franchise brands, such as KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.
BY SUAH JANG, HOONSIK WOO [jang.suah@koreadaily.com]
