Sit down in the driver’s seat and tell your vehicle your destination. Let the vehicle drive itself, while you activate a 30-inch in-car display to watch your favorite Netflix series.

A rollable display hidden in the dashboard comes up in a 16:9 ratio for quad-high definition, with a display resolution of 2560 by 1440 pixels. Enjoy the videos for a while, and a pop-up message notifies you, “You have arrived at your destination.”

This is what Hyundai Mobis believes the near future will look like when cars become capable of self-driving in every situation anywhere without any driver intervention. This requires Level 4 or 5 autonomous driving, while only Levels 2 and 3 are the current norm.

“With autonomous driving technology, vehicles are no longer just means of transportation, but a kind of living space,” Han Young-hoon, head of Electronic Convenience &. Control Lab at Hyundai Mobis, said during a press event at the company’s Technical Center of Korea in Mabuk, Gyeonggi.

“In-car displays play a significant role in the transition, and Hyundai Mobis is at the forefront of developing related technologies to prepare for the new era.”

Hyundai Mobis has developed the world’s first rollable display for automobiles, allowing drivers to adjust the size depending on the driving mode.

The screen, which can be unfurled up to over 30 inches, completely disappears when the engine is turned off. As much as two-thirds of the display can be rolled up when only minimum driving information is required.

Two-thirds of the display is open when using the GPS, and it can be switched to full-screen mode, with a 16:9 ratio, to watch videos while the vehicle is parked or charging.

“The display was developed based on the conventional safety concern that big displays may interfere with drivers’ visibility and be a huge distraction while driving,” Han added.

Han also introduced a 34-inch swivel display, which demonstrates a curved display featuring OLED panels with a resolution of approximately 6,000 pixels. It can be stretched from the driver’s seat to the passenger’s seat in the front row of a vehicle.

It has separate sections such as navigation, entertainment and vehicle information.

An augmented reality (AR) head-up display (HUD) was also introduced, which offers three-dimensional images of vehicle status and road conditions in real-time, as well as sends signals to drivers depending on the situation.

Mobis has been co-developing the AR HUD with Envisics, investing a total of $75 million in the British holographic technology startup so far.

“Mobis is concentrating on developing auto part technologies as automakers quickly move to turn their cars into software-defined vehicles (SDVs), or what we call smartphones on wheels,’” Han added.

An SDV is equipped with an over-the-air (OTA) system, or wireless technology that drivers can use to update their cars’ software and add the latest features.

When to start mass production of the displays has not been decided, Mobis said.

Hyundai Mobis aims to attract $5.35 billion in overseas orders this year, including $1.83 billion from electronics parts, including in-vehicle display products.

The size of the global market for in-car displays, which stands at around $9 billion this year, is expected to reach $14 billion in 2027, according to market tracker Display Supply Chain Consultants.

BY SARAH CHEA [chea.sarah@joongang.co.kr]