Girl group NewJeans to promote zero-sugar Coca-Cola

NewJeans will promote Coca-Cola Korea’s zero-sugar Coca-Cola.

The girl group will release a campaign song through a collaboration with Coca-Cola’s music platform Coke Studio.

The song and the music video will be released on Monday.

After taking the K-pop scene by storm, the beverage company believes the girl group is the perfect fit to promote its product.

“Coca-Cola Zero is beloved by the younger generation with its light taste and trendy marketing,” said a spokesperson from Coca-Cola.

“We hope to create synergy as the girl group who became the generation’s icon with a distinctive music concept and styling, meets Coca-Cola Zero which has maintained its distinctive brand identity since it landed in the domestic market in 2006.”

NewJeans, with members Minji, Hanni, Danielle, Haerin and Hyein, is a rookie girl group that debuted last year and garnered global attention with successive hits, such as “Attention,” “Hybe Boy,” “Ditto” (2022) and “OMG” (2023). The girl group is represented by ADOR, a label under HYBE.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]