G-Dragon Unveils Hana Financial Campaign on Las Vegas Sphere
G-Dragon has brought his creative vision to one of the world’s most iconic digital landmarks — the Sphere in Las Vegas — through a global campaign with Hana Financial Group, running from April 29 to May 5, 2025 (Korean time).
Under the theme One Spirit, One Team, the campaign features G-Dragon’s iconic daisy symbol blending with Hana Financial Group’s green petal motif. This imagery is projected across the Sphere’s massive curved LED exterior, the “ExoSphere.” The 1-minute and 11-second video, created by G-Dragon, delivers a visually striking message on the world’s largest spherical screen.
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Sphere Offers Global Reach Through Immersive Visuals
Advertising on the Sphere costs approximately $430,000 per day for a four-hour slot. Even a limited seven-hour run across a week would amount to around $620,000, highlighting the scale of investment in global visibility.
But the value lies in exposure. The Sphere generates around 4.7 million daily impressions, with approximately 4.4 million coming from social media alone. Its dome is visible to passersby, nearby hotel guests, and drivers, maximizing real-world and digital reach.
The campaign reflects the growing role of Korean pop culture in global branding, with G-Dragon leading as both a creative and cultural force.
BY YOONJAE JUNG [jung.yoonjae@koreadaily.com]
