Celebrating its 40th anniversary this year, Korean American jeans maker Just Panmaco Inc. is one of the few companies in the Los Angeles Jobber market to have a stable second-generation management team. Founded by Joo Hyun Chung, Just Panmaco has been led by his eldest daughter, Christine Chung, for eight years. The Korea Daily caught up with her to find out how she got into the family business and what she hopes to achieve next.
-Please tell us about your company.
“Just Panmaco was founded by my parents in 1983, specializing in women’s jeans, and currently operates three brands: Just Black Denim, JBD, and Just USA.”
-Are there any brand-specific characteristics?
“Just Black Denim is a premium line targeted at women in the 18-45 age group. We offer a variety of waist sizes and inseam to accommodate women of all body types. Prices range from $70 to $100. JBD targets fashion-conscious 16-24-year-olds, offering not only jeans but also skirts, jackets, and other trendy apparel. Prices range from $68 to $78. JustUSA targets the 40+ age group and offers the most affordable yet quality denim products. The apparel is available online and in boutiques such as Lulus, a popular women’s apparel site.”
-How did your family get into the jeans business?
“When my parents immigrated to the U.S. in the 1980s, there were no competing brands other than Levi’s. They ventured into the business believing that a Korean American jeans brand could be competitive. Just Panmaco focuses on the artisanal, traditional way of making denim. Maintaining relationships with local retailers is most crucial. We are always creating our own new jeans patterns.”
-How did you come to take over the family business?
“I majored in business at Boston College and minored in marketing. My interest in marketing led me to intern at well-known clothing brands such as Tommy Hilfiger, Kate Spade, and Puma. While there, I learned traditional marketing methods, but I realized that I would not be able to fulfill my goals in a large company. I decided to move back to my hometown of Los Angeles, where my parents work, and joined the family business. Today, I am the Vice President of Marketing and Sales at Just Panmaco. For most of our marketing, we rely on word of mouth when delivering to boutiques, and we also utilize social media platforms such as Instagram and TikTok.”
-Any future ambitions?
“Currently, ‘fast fashion’ is a trend that reflects the latest trends and is produced and distributed quickly. However, Just Panmaco aims to create classic, timeless, and long-lasting clothing. My current goal is to produce better quality without compromising this brand identity. Additionally, with the environment being a sensitive issue, I plan to use eco-friendly materials and research sustainable alternatives. Lastly, I aim to provide the best fit for all women, ensuring that customers feel like they are wearing custom-made suits. I believe our tight-knit community is our greatest strength. We eagerly anticipate the support of the Korean American community.”
BY YEJIN KIM [support@koreadaily.com]
