Released on Oct. 18, Rosé’s “APT.” has dominated the music charts and social media in just two days, topping most domestic music charts and generating over 100,000 posts on TikTok.
The song is a prerelease track from Rosé’s upcoming first full-length album, “rosie,” set for release on Dec. 6.
Inspired by the Korean drinking game “apart(ment),” “APT.” features a global collaboration with pop star Bruno Mars, who not only harmonizes with Rosé but also appears in the music video, where they play the drinking game and wave small Korean flags together.
The song has soared to the top of local music charts, including Melon’s “Hot 100” and “Top 100,” as well as other major platforms like Hanteo Chart, Bugs and Genie Music.
The music video has surpassed 66 million views on YouTube as of Monday morning.
Foreign media outlets are also praising the popularity of “APT.” Billboard described the song as “a superstar pop crossover! Rosé has officially launched her new solo era,” while UK-based NME said, “Rosé has already proved she can write a killer song, but on ‘APT.,’ the first taste of her debut solo album, she takes a gigantic leap forward.”
The craze has also spread across social media. More than 100,000 videos have been uploaded using the song-related hashtag “#apt” on TikTok alone, with many fans either imitating the choreography or providing detailed explanations of the drinking game.
BY YOON SEUNG-JIN [yoon.seungjin@joongang.co.kr]
