Amazon will begin selling Hyundai vehicles online in the U.S. starting next year, as announced by the two companies on November 16. Customers will have the ability to purchase a car on Amazon.com and arrange delivery through a local Hyundai dealer.
This agreement marks an expansion of a deal announced two years ago, which aimed to enhance Hyundai’s digital showroom on Amazon.com. This enhancement allows customers to search for and select vehicles based on model, color, and features, calculate prices, and find a dealer for purchase completion.
Hyundai established its first digital showroom on Amazon in 2018 but did not offer direct purchases through the site until now. The latest update was unveiled at the Los Angeles Auto Show.
Additionally, the new agreement will allow buyers of 2025 Hyundai vehicles to access Amazon’s Alexa voice assistant from their cars. Both Hyundai and Amazon believe this partnership will boost dealer visibility and offer customers a more convenient purchasing method.
“Our partnership with Hyundai will give customers the convenience of buying a vehicle online,” Amazon CEO Andy Jassy stated. “Hyundai is a highly innovative company that shares our passion for making customers’ lives better and easier every day.”
“Partnering with one of the world’s most customer-centric organizations opens incredible opportunities as we continue to expand our portfolio, grow our sales network, transition to electrification, and realize the future of smart mobility,” Hyundai Motor CEO Jay Chang said.
While Hyundai anticipates that the Amazon platform will aid in vehicle sales, the company plans to maintain its dealership model, acknowledging the crucial role dealers play in vehicle servicing.
BY MOOYOUNG LEE [lee.mooyoung@koreadaily.com]
