The Los Angeles World Cup 2026 Host Committee has officially unveiled the LA Sonic ID, the city’s signature sound for the upcoming FIFA World Cup 2026. The announcement took place at SoFi Stadium, where the committee also introduced a new test pitch for the Concacaf Nations League matches on March 20 and 23, 2025.
![On March 13, an event was held at SoFi Stadium in Inglewood to unveil the turf field for the 2026 LA World Cup. A total of eight World Cup matches are scheduled to take place at this stadium next year. Stadium officials stated that the field meets FIFA's requirements and announced plans to refurbish the stadium after the CONCACAF Nations League, which begins on March 20. [Yoonjae Jung, The Korea Daily]](https://www.koreadailyus.com/wp-content/uploads/2025/03/0314-Olympic.jpg)
Sonic Identity for Los Angeles
The LA Sonic ID was produced by DJ Flict, a Los Angeles-based artist. The track is designed to represent the city’s energy and culture. It will be featured in pre-match ceremonies, broadcasts, and sponsor activations throughout the tournament. The official release date for the full music track is March 14, 2025.
SoFi Stadium’s Test Pitch
Media representatives at the event had the opportunity to walk on the pitch and kick the LA26-branded ball. The test pitch will be used for upcoming international matches, including the Concacaf Nations League semifinals and finals. This surface will serve as the playing field for the U.S. Men’s National Team’s opening match on June 12, 2026.
Key Attendees
The unveiling event featured notable figures in Los Angeles sports and soccer:
- Kevin Demoff, President of the Los Angeles Rams
- Chris Klein and Larry Freedman, Co-Chairs of the LA World Cup 2026 Host Committee
- Tom Braun, President of the Los Angeles Galaxy
- DJ Flict, Producer of the LA Sonic ID
- Cobi Jones, Former USMNT and LA Galaxy player
World Cup Timeline & Community Impact
This event is part of the Road to World Cup 2026, which includes key milestones such as:
- March 13, 2025 – SoFi Stadium Press Event & LA Sonic ID Preview
- March 14, 2025 – LA Sonic ID Reveal
- March 20, 2025 – Los Angeles World Cup Poster Reveal
- June 12, 2026 – U.S. Men’s National Team Opening Match at SoFi Stadium
The LA World Cup 2026 Host Committee is also working on legacy programs. These include youth soccer clinics, business diversity initiatives, and beautification projects aimed at strengthening community engagement ahead of the tournament.
Economic and Global Significance
The FIFA World Cup 2026 will be the largest single-sport event in history, with Los Angeles hosting eight matches. The tournament will generate an estimated $594 million boost to LA’s economy, along with increased wages for local workers.
With the LA Sonic ID and the new test pitch at SoFi Stadium, Los Angeles is preparing for an unforgettable World Cup experience.
By Yoonjae Jung [jung.yoonjae@koreadaily.com]
