In the post-COVID era, health and wellness have taken center stage, with a heightened focus on immunity. The pandemic experience has significantly increased consumer interest in immune-boosting products.
As demand continues to rise for sleep aids, water purification, and probiotics—key components of immune health—Hyzen (CEO Im Chul-ho) has been experiencing an annual growth rate of 30%.
“The quality of our products and strong word-of-mouth have driven repeat purchases, which have been the main factors behind our growth,” said Im Chul-ho, CEO of Hyzen. “Recently, our sales momentum has accelerated even further.”
For nearly 30 years, Im Chul-ho specialized in home appliances, running Telectron and Ribbon Electronics. However, his career took a turn toward health products after witnessing firsthand how Solgo Biomedical’s medical mattress significantly improved a family member’s chronic illness. Fascinated by Solgo Biomedical’s philosophy of promoting a healthy lifestyle, Im became deeply invested in the health and wellness industry.
In 2012, he opened a medical mattress experience center in collaboration with Solgo Biomedical in Korea. By 2018, he launched the Platinum Cheonsu, a locally branded thermal medical device, which has since become Hyzen’s flagship product.
“Bakeum Cheonsu is an advanced thermal medical device that combines sleep science with medical technology, offering effects similar to sleeping on a traditional Korean ondol (heated floor),” Im explained.
He further added, “Thanks to its proven effectiveness in improving sleep quality, alleviating pain, and enhancing immunity, our products have gained immense popularity in Vietnam and China. We are now looking to expand into the mainstream U.S. market.”
In 2016, Hyzen became the first company to introduce hydrogen water purifiers to the North American market. More recently, the company has developed room-temperature hydrogen water dispensers and hydrogen inhalation devices.
With sales experiencing significant growth, Im began focusing on market expansion and product upgrades. As part of this strategy, Hyzen launched two new products—the Hydrogen Water Moisturizing Mist and the Hydrogen Water Tumbler.
Hydrogen water has gained popularity in Korea for its antioxidant effects, and Hyzen’s Hydrogen Water Mist has been recognized for its ability to moisturize skin and reduce irritation.
In 2022, hyzen expanded its product line by introducing hyzen Probiotics and a brain health supplement, Lecithin.
Amid the pandemic in 2020, Hyzen opened its first retail store at Koreatown Galleria in Los Angeles. In addition to its headquarters and warehouse in Commerce City, the company has established sales hubs in Koreatown (Los Angeles) and Garden Grove (Orange County, California). Last year, Hyzen continued its expansion by opening its fourth store in the San Fernando Valley.
“Our company’s growth has been driven not just by selling products, but by educating consumers on their value and effectiveness,” said Im. “We will continue to introduce verified products that integrate Korean technology with traditional health expertise to enhance the well-being of our customers.”
BY EUNYOUNG LEE [lee.eunyoung6@koreadaily.com]
