As anticipation builds across the nation, Super Bowl 59 is set to captivate millions on February 9 at 3:30 p.m. Pacific Time in New Orleans, Louisiana. This year’s championship features a high-stakes showdown between the Kansas City Chiefs, aiming for an unprecedented third consecutive title, and the Philadelphia Eagles, determined to avenge their loss from two years ago.
But the Super Bowl is more than just a football game—it’s a cultural spectacle that offers a unique glimpse into American society.
Super Bowl Sunday, often referred to as “Super Sunday,” commands the attention of more than 150 million viewers across homes, sports bars, and restaurants. With nearly one in three Americans tuning in, even some churches adjust their service times to accommodate viewing parties, underscoring the game’s deep-rooted significance in American life.
According to the National Retail Federation (NRF), Super Bowl-related consumer spending is expected to reach an estimated $16.5 billion. On average, each viewer spends over $80 on food and beverages.
The numbers are staggering. Data shows that an estimated 12.5 million pizzas will be sold on Super Sunday alone. Over the course of the roughly four-hour event, including commercial breaks, more than 200 million chicken wings will be consumed.
Beer consumption is equally impressive, with Americans expected to drink approximately 325 million gallons. Other game-day staples include 28 million pounds of potato chips, 8 million pounds of popcorn, and 53.5 million pounds of avocados.
With over 100 million viewers tuning in simultaneously, advertisers spare no expense. The cost of a 30-second commercial spot has soared to $8 million—roughly $230,000 per second—making Super Bowl ads a spectacle in their own right.
The halftime show remains one of the most coveted stages in entertainment. This year, Grammy-winning rapper Kendrick Lamar will take center stage, marking his second Super Bowl performance following his 2022 appearance—a testament to his cultural influence.
Attending the game in person comes with a hefty price. According to CBS and other media reports, the average ticket price for this year’s Super Bowl is $8,076, with premium seats exceeding $20,000.
Super Bowl 59 will be broadcast live on Fox and streamed on Tubi, Hulu, and FuboTV.
BY HANKIL KANG [kang.hankil@koreadaily.com]
