SK Telecom launches AI-powered advertising platform with U.S. startup Moloco

SK Telecom said Monday that it would launch the AI-based advertising platform ASUM 2.0 in partnership with U.S. machine learning company Moloco.

ASUM is a personalized targeted advertising platform leveraging SK Telecom’s services, including T Phone, T Membership, PASS and telecommunications data. Its predecessor, ASUM 1.0, was announced in 2021.

Moloco, a Korean-founded startup based in Silicon Valley, uses machine learning and AI to help companies efficiently carry out advertisements.

BY CHOI HAE-JIN [choi.haejin@joongang.co.kr]