Korea’s Ministry of Agriculture, Food, and Rural Affairs, along with the aT Center Los Angeles Office, are participating in the Natural Products Expo West (NPEW) 2024, the world’s largest trade show focused on natural and healthy products.
Taking place at the Anaheim Convention Center in Orange County from March 14 to 16, NPEW is organized by New Hope Natural Media, a leading magazine in the natural and health food industry. It is anticipated to draw over 3,500 companies and 85,000 attendees from 132 countries worldwide.
Often likened to the Super Bowl of the natural and healthy product industry, NPEW showcases the latest trends in wellness, featuring everything from natural and organic foods and supplements to healthy beauty products crafted with natural ingredients. It serves as a platform for both emerging and established brands to unveil their products.
According to aT, 30 Korean companies are participating in this year’s event, occupying a total of 34 booths. The showcased products range from sauces, rice processed foods, ginseng, to homemade meals (HMR).
Among the exhibitors are KKOH Shaem Food, Bigsong, Good Morning Korea, Rima Global, Insan Bamboo Salt, FromBIO, Biopolytech, Natures Best Food, Allgot, CNA Biotech, Maeil Foods, Samjin Foods, Semchorong, Wooyang, Woosin Trading, JWell Food, Baekje, Wonil Food, Namkwang Food, Haeyeareum, Summaul, Gwangcheon Samwon Food, Raon, Songsi Village, Tulip International, Yein T&G, Woongjin Foods, and Jina F&C.
Additionally, the aT Center is promoting Korean strawberries at the ‘K-Berry’ Pavilion.
Throughout the three-day event, aT Center will host various K-food promotion activities, including on-site tastings and demonstrations conducted by Chef Timothy Clowers.
“Through this expo, we aim to raise awareness of Korean food as a healthy option and actively support its successful penetration into non-Korean markets,” stated Minho Kim, head of aT Center LA.
BY EUNYOUNG LEE, HOONSIK WOO [lee.eunyoung6@koreadaily.com]
