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Thursday, September 19, 2024

Innovative front installed brake light receives major highlight at auto parts show

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USFBL CEO Young-guk Lee exhibits Front Brake Light at SEMA show in Las Vegas. [Courtesy of USFBL]

At North America’s largest auto parts show, a new car safety device invented by Korean-American CEO Young-guk Lee received a major highlight.

The star of the show was Young-guk Lee, CEO of United Safety Front Brake Light (usfbl.com).

Lee’s invention, a patented LED Front Brake Light (FBL), illuminates when a driver applies the brakes. It can be attached to the front of the car or the driver’s dashboard to signal the driver’s intention to stop to oncoming vehicles or pedestrians.

“USFBL showcased the products at the SEMA Show (Specialty Equipment Market Association) and AAPEX (Automotive Aftermarket Products Expo) in Las Vegas last month. They were highly praised by the event organizers as an innovative product to prevent car accidents and were displayed in a special showcase. The FBL mounted on a Tesla attracted a lot of attention, and officials from Tesla came to consult with us about the product as well,” said Lee.

Lee explaining about the front brake light to visitors at the show [Courtesy of USFBL]

The inspiration for the FBL came from an incident Lee witnessed in Korea, where a car struck a pedestrian at a crosswalk. “Since 2018, FBL has secured patents in 13 countries, including the U.S., Korea, Japan, China, and Taiwan, and is sold through our website and eBay. We are also waiting for Amazon’s approval to launch sales”, said Lee.

“FBL is a product to save lives. I hope FBL will be legislated in the U.S., Korea, and other countries around the world so that it will be installed in all cars. I believe that FBL is especially an essential feature in the era of autonomous vehicles to save many people’s lives from potential car accidents.”

Lee developed a mobile app, ‘USFBL FRONT BRAKE LIGHT’, that uses GPS to record the parking locations of FBL-equipped cars. The app is available for free in the App Store.

BY NAKI PARK, HOONSIK WOO  [park.naki@koreadaily.com]